There's a new generator-style thing doing the rounds for the Nokia E61. It makes a sort of personalised video message from "the CEO". Have a go here.
Did you see how the personalised bits stuck out? The CEO jumped from position to position as the video accommodated the variable bits. For those who can't be bothered, here's a comp of one of the less egregious jump cuts:
This highlights the key challenge faced by the more ambitious of these generators: the more sophisticated the end result needs to be, the harder it is to conceal the joins.
Of course, film grammar - and TV news interviews - offer a relatively easy fix for this problem of the jump cut: vary the camera angle or include a cutaway to something else. When you see a shot of Jon Snow nodding during an interview it is there to disguise a cut in an interviewee's answer that would otherwise look awkward.
A while back, there was a near identical thing for Mini, albeit a message from a gangster rather than the boss.
How did they tackle the joins? Yep, they varied the camera angles to disguise the cuts. In fact each section of the final video uses a different shot, so you move from something like this:
To a shot like this:
So simple, yet it makes all the difference. It's the small things...
Of course, the basic idea is a bit hackneyed, isn't it? But if you're going to do it, at least make sure it works well, I say.
Recent Comments