Recent comment from Scamp on the possible (probable?) inspiration of the Bravia commercial is a good prompt to share something that we've been debating over at Staufenberger Towers. Namely, the process of selling ideas. To colleagues, to clients, to whomever.
This all started a few months back when we saw pictures of a rather good exhibit on the Honda stand at The London Motor Show. It was a 3D "exploded" view of an F1 car. According to the press release, it was a collaboration between the Honda F1 team and Dutch artist, Paul Veroude, who has exhibited "deconstructed" vehicles in the past. Here he is working on the Honda:
(Here are some more pictures of it in situ, courtesy of glediator).
The question that has been exercising us is this: could an idea like this be "sold" without the evidence of it having been done before?
In theory, anyone could have the idea: we'll take the car apart and suspend the bits from the ceiling so it looks like a 3D Haynes Manual. The hard part is making it happen. Would the client go with it without the reassurance that there's someone out there (in this case Paul Veroude) who knows how to do it, who has done it before and who can do it again without making the mistakes that you inevitably make when you do something for the first time?
I suspect that Honda is perhaps one of the exceptions and may not have needed the reassurance. But most clients would, understandably, be uncomfortable committing to something without knowing how it was going to be executed. That's natural.
Which brings us - rather longwindedly - to the same conclusion as Mr Scamp: perhaps we shouldn't be quite so precious about originality. However, we get there for the equally pragmatic, but slightly more self-interested, reason that it's easier to convince people (clients, colleagues, and so on) if you can point to something and say: look, it's been done before and it looks like this.
And like it or not, the process of convincing/reassuring gets harder the further you move away from traditional forms of communication. It's natural.
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