BMW paper cars
We like this.
BMW Thailand have a site where you can download cutout paper models of various cars.
Above is my attempt at the iconic Isetta from the mid 1950s. It's a bit scrappy and a bit pixely but that's the point really, isn't it? The brand might be about super-efficient, super-engineered precision but that doesn't mean everything the brand does has to be super-efficient and super-engineered. This provides something tangible, something that you might like to stick on your desk or shelf, something other than an overproduced glossy brochure or gewgaw.
Of course, as a healthy brand that illicits strong reactions (both positive and negative), there is inevitably some fan mods knocking around, such as this one here, and this somewhat ironic take on it.
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