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Fashion, with fs big and small

Brand_strategy1
In between making suits and the occasional bit of work, I recently contributed an article to Brand Strategy magazine.

It sets out a view of how fashion works, and the implications for non-fashion brands wanting to move into that space.

The style is a bit clunky - need to work on that. But it makes sense, I hope. You can download it here.

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Comments

Looking very natty in that cravat. Almost an ad luvvy! ;)

Ha! Always happy to be labelled natty. Though in fairness it's not a cravat. I had my coat and scarf on in the photo. But perhaps one would look good with the suit!

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